How many of you get a chance to go on a summer vacation. Now you have got a chance. A free experience to a dreaded place…Faceville! Let me give you a brief introduction about Faceville and the people who live there and like the place! Go ahead! Experience it!
Location: Within your reach
Natives/Citizens: Facevillains (otherwise knows as Blackheads)
Meet Mr.Don Blackhead. A big shot in Faceville!
His son- the Lil’Don but of much talent!
The famous politician who started a
oil toil party and became the mayor with the support of many people!
The diva of Faceville. Attractive (attaches and attacks!)!
Resources and daily life in Faceville…
Enough intro huh? Fine what is this all about?!
Well, this is all about the Garnier Pure Activ ‘Bust heads’ Campaign. Garnier is introducing the Garnier Pure Activ ‘Bust Blackheads’ facewash. In addition with that it is creating awareness among people regarding blackheads.
What it says about this campaign…
Blackheads are not something you want on your face — ever. The word alone is not a pretty one. So before this skin issue came to a head, so to speak, the experts picked their brains. This summer, Skin care leader Garnier Pure Active has come to the rescue of many distressed teenagers and young adults haunted by this skin problem.
Talking and educating people about Blackheads is not the easiest task to accomplish. So Garnier Pure Active has come up with a campaign that will not only educate the audience but also engage them in a way never done before. So after a lot of outrageous thinking by some imaginative people, Garnier Pure Active has unveiled the Bust Blackheads Campaign.
Get the Blackhead talking! Give an identity to the blackheads and educate the audience through quirky characters, instead of going the usual preachy way. How is that done?
Design characters that are likeable yet have a personality annoying enough for them to eventually die at the hands of the hero the “Blackheads Uprooting Scrub”. The task is to ensure that when a person sees these characters, he knows they are ‘Black Heads’ in the true sense of the word.
Meet the Blackheads:
Garnier Pure Active has created a fictitious town called Faceville which for obvious reasons resides on your face & the citizens are called Facevillains taking into consideration the damage that they cause to your face. The Facevillians have names characteristic to a blackheads personality.
The teasers have consumers guessing who these ‘characters’ really are. The objective is to create intrigue and generate a sense of ‘likeability’ for the design and also communicate that these characters are ‘bad’.
Education through engagement:
Blackheads are black spots on the skin. The main reason for its occurrence is oil secretion in the skin which leads to the growth of ugly blackheads. Apart from oil; pollution, sweat, improper personal hygiene, dust, etc., are also the other major reasons. Now reading these above 4 lines could probably put you to sleep. So Garnier Pure Active has decided to educate the users through funny comics and situations that occur on Faceville which is the Blackhead world. In order to engage the users, the brand will be running a series of contests and fun interactive quizzes which allow Fans to be a part of Faceville and interact with them.
The sustenance phase of the campaign will be revealed in two stages that will educate consumers about blackheads. Apart from being visually stimulating, the campaign focuses on core communication and has strong elements of education and zeroing in on the product truth.
While the campaign will be on for 60 days, it took close to two and a half months to create the characters.
The aim is not only to engage but also to educate. The campaign has generated a lot of interest and people are increasingly talking about the brand.
Please visit our Facebook page to get an in-depth understanding of the campaign:
Please check out the app, Faceville Times. This is Faceville’s Weekly newspaper:
Now tell me how many of you wanna go to Faceville? Do leave a comment if you don’t want to experinece it:)